
Writing about writing, writers, marketing, and marketers.
The Black Hole
How I Helped My Friend Increase Facebook ROAS 25% and Sell Out a New Product With a Few Minor Tweaks
See how a few small adjustments improved my friend’s Facebook ad performance by 25% and helped him sell out a new product in four days.
The Word That, Like, Invaded Speech
Of all the verbal tics, there is one that is, like, really annoying.
Are Writers Losing the Creativity Battle To AI?
AI-generated creativity has an Achilles heel where imaginative types still maintain a valuable edge. At least for now.